The concept of less, but better has its origins in the Bauhaus movement, but it was Braun and Dieter Rams that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. For six decades, Brauns humanistic approach to design has inspired designers and companies around the world.

In 1971, Braun took its first steps into the clocks category thanks to Dietrich Lubs, a protg of Dieter Rams, who was responsible for many of the iconic clock designs that are still popular all these decades later.

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